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The Problem with Israel’s Public Diplomacy

Oct. 15 2014

Many admire Benjamin Netanyahu for the clarity and persuasiveness with which he has defended Israel, particularly during and after Operation Protective Edge. Noga Arbell, however, argues that at the UN he made a mistake common to most of Israel’s efforts at public diplomacy (hasbara): by defending Israel against the outrageous claims of its enemies, he brought more attention to those claims, placed his country on the defensive, and compromised its dignity. Arbell writes:

Our real problem is our desire to be loved. By arguing that Israel is a small country surrounded by enemies and in need of allies, we neglect the fact that they need us no less than we need them. Just to show how desperate we are to be liked, as opposed to any other country on earth, we see the virulent criticism against our country as something positive to be listened to and absorbed. As though there is truly “constructive criticism” in the messy and Machiavellian world of international politics.

Read more at Mida

More about: Benjamin Netanyahu, Hasbara, Israel

The Summary: 10/7/20

Two extraordinary events demonstrate something important about Israel’s most fervent adversaries. One was a speech given at something called The People’s Forum (funded generously by Goldman Sachs), which stated, “When the state of Israel is finally destroyed and erased from history, that will be the single most important blow we can give to destroying capitalism and imperialism.”

The suggestion that this tiny state is the linchpin of a global, centuries-old phenomenon like capitalism goes well beyond anything resembling rational criticism. Even if Israel were guilty of genocide, apartheid, and oppression—which of course it is not—it would not follow that its destruction would help end capitalism or imperialism.

The other was an anti-Israel protest that took place in front of New York City’s Memorial Sloan Kettering Cancer Center, deemed “complicit” in Israel’s evils. At organizers’ urging, participants shouted their slogans at kids in the cancer ward, who were watching from the windows. Given Hamas’s indifference toward the lives of Gazan children, such callousness toward non-Palestinian children from Hamas’s Western allies shouldn’t be surprising. The protest—like the abovementioned speech—deliberately conveyed the message that Israel is the ultimate evil and its destruction the ultimate good, cancer patients be damned.

The fact that Israel’s adversaries are almost comically perverse does not mean that they can be dismissed. If its allies fail to understand the obsessive and irrational hatred that it faces, they cannot effectively help it defend itself.

Read more at Mosaic