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How Jews Helped Create the Bourbon Industry

Bourbon may not generally be regarded as a Jewish drink, but Jewish immigrants played an important role in its history, Reid Mitenbuler writes. Among the highly successful labels founded by Jews was I.W. Harper:

In 1867, a Jewish immigrant by the name of Isaac Wolfe Bernheim arrived in America from Germany. He rode in steerage . . . and survived on potatoes—a humble beginning to the bootstrapping success story he would tell decades later. . . . Bernheim was always ambivalent about the liquor business, a trade he had fallen into in 1868 after two distillers from Paducah, Kentucky, enlisted him for his bookkeeping abilities. After earning enough money to bring his brother Bernard over from Europe, the two began their own distillery in 1872. The new operation needed its own brand, which presented a dilemma: what should Bernheim call it? . . .

[M]any of his contemporaries—such as the Beam or Pepper families—were able to use their frontier ancestors for marketing purposes. But Bernheim didn’t have such an ancestor . . . [and] felt that his ethnic surname would draw prejudice if he used it as a brand. He compromised by placing the Anglo-Saxon “Harper” after his own first two initials to create I.W. Harper bourbon. In 1944, a year before Bernheim’s death at age 96, he would admit that he borrowed the name from John Harper, a popular horse trainer. At that point the brand was huge and still ascending—by 1966 it could be found in 110 countries worldwide.

Read more at Atlantic

More about: Alcohol, American Jewish History, History & Ideas, Immigration

The Summary: 10/7/20

Two extraordinary events demonstrate something important about Israel’s most fervent adversaries. One was a speech given at something called The People’s Forum (funded generously by Goldman Sachs), which stated, “When the state of Israel is finally destroyed and erased from history, that will be the single most important blow we can give to destroying capitalism and imperialism.”

The suggestion that this tiny state is the linchpin of a global, centuries-old phenomenon like capitalism goes well beyond anything resembling rational criticism. Even if Israel were guilty of genocide, apartheid, and oppression—which of course it is not—it would not follow that its destruction would help end capitalism or imperialism.

The other was an anti-Israel protest that took place in front of New York City’s Memorial Sloan Kettering Cancer Center, deemed “complicit” in Israel’s evils. At organizers’ urging, participants shouted their slogans at kids in the cancer ward, who were watching from the windows. Given Hamas’s indifference toward the lives of Gazan children, such callousness toward non-Palestinian children from Hamas’s Western allies shouldn’t be surprising. The protest—like the abovementioned speech—deliberately conveyed the message that Israel is the ultimate evil and its destruction the ultimate good, cancer patients be damned.

The fact that Israel’s adversaries are almost comically perverse does not mean that they can be dismissed. If its allies fail to understand the obsessive and irrational hatred that it faces, they cannot effectively help it defend itself.

Read more at Mosaic